Hi, I’m Jay.
I’m a corporate marketing and brand leader with 25+ years of experience spanning consumer and enterprise environments.
I’ve helped drive 8-figure revenue for the NFL’s digital platforms, built award-winning products reaching millions of users, and led multi-million dollar digital transformations for market leaders like QuickBooks and Honda Powersports.
After building and scaling digital brand storytelling for major B2C brands, I now apply that discipline to B2B cybersecurity — partnering with executive leadership to bring clarity, credibility, and a more human narrative to a market that often feels overly complex and impersonal.
I stay ahead of creative technology by using it to solve real production problems—integrating AI workflows that save thousands in post-production costs, create virtual environments, and accelerate content creation.
Case Studies.
Bio.
I work at the intersection of brand, technology, and communication, helping organizations make complex ideas more accessible and actionable. My experience spans global consumer brands and highly regulated B2B environments, where trust, consistency, and clarity aren’t optional — they’re foundational.
At OPSWAT Studios, I’ve implemented AI workflows that cut post-production costs by 60-80% and reduce timelines from weeks to days: AI-assisted compositing, virtual environment generation, automated voiceover replacing expensive voice talent, and motion synthesis for background animation. Work that previously required expensive vendors or was technically impossible is now completed in-house with higher velocity and lower cost.
I’m a New England sports fan who learned early that brand loyalty is emotional, not rational—and a former DJ who understands that holding attention requires knowing when to build energy, when to pull back, and when to deliver the moment people came for.