CBR1000RR

Just 2 weeks away from the global launch of Honda’s iconic CBR1000RR, information leaked that it did not have throttle by wire and traction control, something its competitor, the BMW S1000RR had.

Knowing enthusiasts were split on this new technology, we chose to play up the rider’s skill to control this 1000cc sportbike beast as a competitive advantage, instead of letting a computer decide adjustments for you. The ultimate connection between man and machine.

The key shot here is the rear tire slide near the end, while maintaining complete control.

“The Essential Superbike”

CD: Jason Richard / Copy: Michael Miller