Honda Performance Development

Honda Performance Development is the engineering brains behind Honda and Acura motorsport teams, developing engines and other race-quality parts for F1, F3 and F4, 24 Hours of Le Mans, IndyCar and many others.

The brand is well-known for its racing pedigree with many Indy 500 and Le Mans wins in its 25 year history.

I provide surgical creative support to the marketing department, developing race liveries and other marketing support while maintaining a high brand aesthetic worthy of its namesake.

HPD 25th Anniversary Identity

IndyCar Driver Poster

Honda HQ in Torrance, CA. Honda employees meet and greet with the IndyCar series drivers in town for the Long Beach Grand Prix.

Civic Type-R Livery Options