American football is the most viewed professional sport, surpassing the aggregate of MLB, NBA and NHL viewership by almost double.
For 2 years I lead the creative for Fantasy Football (I know, right?!), all paid digital subscription products, NFL Mobile and a handful of NFL Network shows.
“Hello dream client!” said the football fan in me when we won this piece of business. Visiting the NFL Network HQ in Culver City was like visiting Mecca every time we went to present.
We produced short form video content, social posts and mobile ads with a direct response slant, focusing on acquisition and brand awareness.