Buying a used car can be a daunting experience for those first time car buyers, ie. millennials. Edmunds sought to make it a bit more attractive by creating a new service called Used+.

The service features perks, and who doesn’t love some perks? A 30-day warranty offered peace of mind; the $200 gas card offered a free roadtrip adventure; and roadside assistance – all part of the Used+ buying experience to make it more fun for everyone involved.

I lead the creative behind the service launch and branding which featured digital OOH, social and online campaigns.